Analytics · comparison

Hotjar vs Site Kit

Site Kit is used on 736,797 sites, 173 times as many as Hotjar (4,247 sites).

In Analytics, Hotjar ranks #31 and Site Kit #2 by number of sites.

From Jul 2026 to Oct 2026, Hotjar grew 410% and Site Kit grew 16%.

156 sites run both: 3.7% of Hotjar sites and less than 0.1% of Site Kit sites.

Ho

Hotjar

www.hotjar.com
Sites
4,247
Share of tracked sites
0.03%
Rank in Analytics
#31
Change since Jul 2026
▲ +410%
Sk

Site Kit

sitekit.withgoogle.com
Sites
736,797
Share of tracked sites
5.84%
Rank in Analytics
#2
Change since Jul 2026
▲ +15.9%

Sites using both

156
sites run Hotjar and Site Kit
of Hotjar sites3.7%
of Site Kit sites<0.1%

Top sites using Hotjar

  1. stanford.edu#126
  2. plesk.com#128
  3. prnewswire.com#226
  4. pexels.com#312
  5. psu.edu#376
All Hotjar sites →

Often used with Hotjar

Top sites using Site Kit

  1. oup.com#170
  2. pewresearch.org#195
  3. cnet.com#226
  4. pubmatic.com#322
  5. zdnet.com#404
All Site Kit sites →

Often used with Site Kit

More Analytics comparisons

Site counts and ranks come from our crawl of the web; the change compares the monthly adoption snapshots both technologies have.