Hotjar

Hotjar is a behavior analytics and user feedback platform that helps website owners understand how visitors interact with their sites. It provides heatmaps showing where users click, move, and scroll, revealing patterns in user behavior. The platform includes session recordings that replay individual user journeys to identify usability issues and conversion obstacles. Hotjar offers survey and feedback tools for collecting direct user input through pop-ups, widgets, and targeted questionnaires. It provides conversion funnel analysis to identify where users drop off in key user flows. The tool integrates with popular analytics platforms, CMS systems, and marketing automation tools. Hotjar is widely used by product teams, UX designers, marketers, and e-commerce businesses to optimize user experience and increase conversions.