Acquia Personalization

Acquia Personalization is a content personalization and customer experience platform designed for Drupal-based websites and digital properties. The platform uses machine learning and behavioral data to deliver personalized content, product recommendations, and user experiences in real-time. Acquia Personalization analyzes visitor behavior, context, and preferences to determine the most relevant content for each individual user. It is commonly used by enterprises, publishers, and organizations running Drupal websites seeking to increase engagement and conversions. The platform integrates with Acquia's Digital Experience Platform (DXP) and other marketing technologies. Acquia Personalization offers A/B testing, audience segmentation, and campaign management tools for marketers. Organizations use it to create data-driven, personalized digital experiences that adapt to user needs and behaviors.