Adjust

Adjust is a mobile measurement and fraud prevention platform that provides attribution tracking, analytics, and audience segmentation for mobile app marketers. The platform tracks user acquisition across various channels including paid ads, organic installs, social media, email campaigns, and influencer partnerships to determine which sources drive the most valuable users. Adjust offers deep linking capabilities that route users to specific in-app content from marketing campaigns while preserving attribution data. It provides real-time dashboards and customizable reports showing key metrics like install-to-event conversion rates, lifetime value, retention, and revenue by acquisition source. The platform includes fraud prevention technology that identifies and filters out invalid installs, click spam, and attribution manipulation. Adjust integrates with hundreds of advertising networks, analytics tools, and marketing platforms through its partner ecosystem for automated data sharing. It supports cohort analysis, audience building, and integration with re-engagement campaigns to optimize user retention. The SDK is available for iOS, Android, Unity, and other platforms with privacy-compliant tracking that respects user consent and platform regulations. Adjust is widely used by mobile app publishers, game developers, and mobile-first companies to optimize their user acquisition and marketing spend.