Ahoy

Ahoy is an open-source analytics library for Ruby on Rails applications that provides first-party event tracking and visit analytics. It tracks user visits, events, and conversions while storing data in the application's own database rather than third-party services. The library respects user privacy by not using third-party cookies and provides built-in support for GDPR compliance. Ahoy enables developers to track custom events, user properties, and conversion funnels with simple Ruby code. It integrates seamlessly with Rails applications and works with ActiveRecord for querying and analyzing tracking data. The library is commonly used by Rails developers who want analytics capabilities without relying on external services like Google Analytics. Ahoy provides geocoding capabilities for visit location tracking and supports JavaScript tracking for client-side events.