Baidu Analytics (百度统计)

Baidu Analytics (百度统计) is a web analytics service provided by Baidu, China's leading search engine. It offers comprehensive website traffic analysis, visitor behavior tracking, and conversion measurement similar to Google Analytics. The platform provides real-time statistics, customizable dashboards, and detailed reports on traffic sources, visitor demographics, and content performance. Baidu Analytics is specifically optimized for the Chinese market and integrates well with Baidu's advertising and webmaster tools. It includes features like heatmaps, event tracking, funnel analysis, and custom variable tracking. The service is particularly important for websites targeting Chinese audiences as Google Analytics may have limited functionality in China. Baidu Analytics is free to use and provides Chinese-language interface and documentation.