Gemius

Gemius is a digital analytics and research company providing audience measurement, web analytics, and advertising campaign monitoring services primarily in Central and Eastern European markets. The company offers both site-centric analytics similar to Google Analytics and audience measurement services that provide industry-wide benchmarks. Gemius Stream is their real-time analytics platform delivering insights into website traffic, user behavior, and content performance. The Gemius Audience measurement service creates standardized metrics across publishers, enabling advertisers to plan campaigns based on reach and demographic data. Gemius AdReal provides ad campaign monitoring, verification, and performance tracking to ensure advertising delivers expected impressions and reach. The platform includes viewability measurement, fraud detection, and brand safety monitoring for display advertising. Gemius operates research panels and uses probabilistic modeling to provide demographic and behavioral insights about website audiences, helping publishers understand and monetize their user base.