Google Analytics Enhanced eCommerce

Google Analytics Enhanced eCommerce is an advanced analytics feature that provides detailed insights into the customer shopping journey on e-commerce websites. This feature extends standard Google Analytics tracking with specialized capabilities for measuring product impressions, clicks, add-to-cart actions, checkout steps, and transactions. Enhanced eCommerce allows businesses to track product performance metrics, including which products are viewed most often, added to carts, and ultimately purchased. The feature provides funnel visualization for the checkout process, helping identify where customers drop off during purchase. Merchants can analyze internal promotion effectiveness, product list performance, and refund data to optimize their online stores. Enhanced eCommerce supports custom dimensions and metrics, enabling businesses to track additional product attributes like size, color, or brand. The data collected helps e-commerce businesses make informed decisions about product placement, pricing strategies, and website optimization to increase conversion rates.