Inspectlet

Inspectlet is a web analytics platform that provides session recording, heatmaps, form analytics, and A/B testing capabilities to help businesses understand and optimize user behavior. The platform records individual user sessions showing mouse movements, clicks, scrolls, keystrokes, and navigation patterns on websites. Inspectlet creates visual heatmaps displaying where users click, move their mouse, and scroll, helping identify popular content and potential usability issues. It includes advanced form analytics that track field-by-field completion rates, abandonment points, and time spent, revealing where users struggle in conversion funnels. The platform offers A/B testing tools for experimenting with different page variations and measuring impact on conversions. Inspectlet provides error tracking, custom event tracking, and the ability to tag and filter sessions based on user behavior or attributes. It integrates with popular tools like Google Analytics, Optimizely, and various marketing platforms. The platform is used by marketers, product teams, and UX designers to make data-driven decisions about website optimization.