Microsoft Clarity is a free behavioral analytics tool that provides heatmaps, session recordings, and insights into how users interact with websites. It captures user sessions showing mouse movements, clicks, scrolls, and navigation patterns to help identify usability issues and optimization opportunities. The platform uses AI-powered insights to detect rage clicks, dead clicks, excessive scrolling, and quick backs that indicate user frustration. Microsoft Clarity provides privacy-focused analytics that masks sensitive user information automatically while still capturing meaningful behavioral data. It offers unlimited session recordings and heatmaps at no cost, making enterprise-grade analytics accessible to websites of all sizes. The tool integrates seamlessly with Google Analytics and other analytics platforms for comprehensive website analysis. Clarity is GDPR compliant and processes data without impacting website performance through asynchronous loading.

Live sites
40.2k
Current snapshot
Market share
0.3%
Of tracked domains
Rank
#6
In Analytics
Adoption history
Monthly detection · 1Y
Jul 2026 · 538 sitesAug 2026 · 538 sitesSep 2026 · 538 sitesOct 2026 · 21,160 sitesNov 2026 · 40,215 sites40,215 0 Jul 2026Aug 2026Sep 2026Oct 2026Nov 2026

Series filtered to 5 data points · monthly snapshots since July 2026.

Counts follow the sites we crawl. Our crawl grew sharply in October 2026, so part of that month's rise reflects coverage, not adoption.