Microsoft Clarity is a free behavioral analytics tool that provides heatmaps, session recordings, and insights into how users interact with websites. It captures user sessions showing mouse movements, clicks, scrolls, and navigation patterns to help identify usability issues and optimization opportunities. The platform uses AI-powered insights to detect rage clicks, dead clicks, excessive scrolling, and quick backs that indicate user frustration. Microsoft Clarity provides privacy-focused analytics that masks sensitive user information automatically while still capturing meaningful behavioral data. It offers unlimited session recordings and heatmaps at no cost, making enterprise-grade analytics accessible to websites of all sizes. The tool integrates seamlessly with Google Analytics and other analytics platforms for comprehensive website analysis. Clarity is GDPR compliant and processes data without impacting website performance through asynchronous loading.