Open Web Analytics

Open Web Analytics (OWA) is an open-source web analytics framework that provides website owners with detailed visitor tracking and reporting capabilities. It serves as a self-hosted alternative to commercial analytics platforms like Google Analytics, giving organizations complete control over their data and privacy. OWA tracks page views, visits, clicks, form submissions, and user journeys through websites and applications. The platform includes features for tracking downloads, outbound link clicks, and e-commerce transactions with customizable metrics. It provides detailed reports on visitor sources, geographic locations, browsers, operating systems, and browsing behavior patterns. OWA can be integrated with WordPress, MediaWiki, and other content management systems through plugins and modules. The framework is particularly valued by privacy-conscious organizations, educational institutions, and businesses operating in regulated industries that require data sovereignty.