Pinterest Conversion Tag

Pinterest Conversion Tag is a JavaScript tracking code that enables conversion tracking and audience targeting for Pinterest advertising campaigns. When installed on a website, the tag monitors specific actions like purchases, sign-ups, add-to-cart events, and page views, attributing these conversions to Pinterest ad exposure. The tag creates custom audiences of website visitors who can be retargeted with Pinterest ads, and builds lookalike audiences of users with similar characteristics to existing customers. Pinterest Conversion Tag provides advertisers with data on return on ad spend (ROAS), conversion rates, and the customer journey from Pinterest discovery to purchase. The tag enables enhanced match functionality that hashes email addresses to improve attribution accuracy while maintaining privacy. Installation involves adding base code to all pages and event-specific code to conversion pages like order confirmation. The Pinterest Conversion Tag integrates with Pinterest's Campaign Manager to provide reporting dashboards showing which campaigns, pins, and audiences drive the most valuable conversions.