Sensors Data

Sensors Data is a customer data platform (CDP) and product analytics solution popular in Asian markets, particularly China, that helps businesses collect, analyze, and activate user behavior data. The platform provides comprehensive event tracking for websites, mobile apps, and backend systems to understand user journeys and product usage patterns. Sensors Data offers features including user segmentation, funnel analysis, retention analysis, path analysis, and cohort analysis to derive insights from behavioral data. It supports real-time data processing, custom event tracking, user profiling, and attribution modeling to measure marketing effectiveness. The platform integrates with various marketing tools, CRM systems, and data warehouses to create a unified view of customer interactions. Sensors Data includes privacy controls, data governance features, and compliance tools for regulations like China's Personal Information Protection Law (PIPL). It's widely used by e-commerce companies, SaaS platforms, gaming companies, and digital businesses for product optimization and growth strategies.