Smartlook

Smartlook is a qualitative analytics platform that provides session recording, heatmaps, event tracking, and conversion funnel analysis to help businesses understand user behavior on websites and mobile apps. The platform automatically records user sessions showing exactly how visitors interact with your site, including mouse movements, clicks, scrolls, and form interactions. Smartlook creates heatmaps that visualize where users click, move, and scroll, helping identify usability issues and optimization opportunities. It includes event-based analytics, allowing teams to track specific user actions and create conversion funnels to identify drop-off points. The platform supports mobile app analytics for iOS and Android with automatic event detection and crash reporting. Smartlook offers features like rage click detection, error tracking, user identification, and segmentation for targeted analysis. It integrates with tools like Google Analytics, Mixpanel, and Intercom to enrich quantitative data with qualitative insights about why users behave certain ways.