Yandex.Metrika

Yandex.Metrika is a comprehensive web analytics service provided by Yandex, offering detailed insights into website traffic, user behavior, and conversion tracking. It provides features similar to Google Analytics but includes unique capabilities like session replay (Webvisor), heatmaps, form analytics, and scroll maps built into the core product. The service offers real-time reporting, conversion funnels, cohort analysis, and detailed audience segmentation based on technology, geography, and behavior. Yandex.Metrika includes built-in A/B testing capabilities and attribution modeling for understanding marketing channel effectiveness. It provides ecommerce tracking, goal setting, and custom event tracking with a flexible JavaScript API. The platform is particularly popular in Russia and Eastern European markets where Yandex search engine is prevalent. It offers both free and commercial versions with enhanced features for enterprise users.