Advertising · comparison
DoubleClick for Publishers (DFP) vs Microsoft Advertising
Microsoft Advertising is used on 12,491 sites, 44% more than DoubleClick for Publishers (DFP) (8,683 sites).
In Advertising, DoubleClick for Publishers (DFP) ranks #8 and Microsoft Advertising #6 by number of sites.
From Jul 2026 to Oct 2026, DoubleClick for Publishers (DFP) grew 4.8% and Microsoft Advertising grew 168%.
75 sites run both: 0.9% of DoubleClick for Publishers (DFP) sites and 0.6% of Microsoft Advertising sites.
Df
DoubleClick for Publishers (DFP)
www.google.com/dfp
- Sites
- 8,683
- Share of tracked sites
- 0.07%
- Rank in Advertising
- #8
- Change since Jul 2026
- ▲ +4.8%
Ma
Microsoft Advertising
ads.microsoft.com
- Sites
- 12,491
- Share of tracked sites
- 0.1%
- Rank in Advertising
- #6
- Change since Jul 2026
- ▲ +168%
Sites using both
75
sites run DoubleClick for Publishers (DFP) and Microsoft Advertising
of DoubleClick for Publishers (DFP) sites0.9%
of Microsoft Advertising sites0.6%
Top sites using DoubleClick for Publishers (DFP)
- techcrunch.com#190
- theverge.com#258
- nationalgeographic.com#293
- arstechnica.com#427
- vox.com#547
Often used with DoubleClick for Publishers (DFP)
Top sites using Microsoft Advertising
- cloudflare.com#2
- microsoft.com#9
- bing.com#42
- endpoints.news#71
- opera.com#76
Often used with Microsoft Advertising
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- Google Publisher Tag vs Microsoft Advertising
- DoubleClick Ad Exchange (AdX) vs Microsoft Advertising
- DoubleClick Ad Exchange (AdX) vs DoubleClick for Publishers (DFP)
- Amazon Advertising vs Microsoft Advertising
Site counts and ranks come from our crawl of the web; the change compares the monthly adoption snapshots both technologies have.