Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) is Microsoft's pay-per-click advertising platform for displaying ads on Bing, Yahoo, AOL, and partner search engines. It operates similarly to Google Ads, allowing advertisers to bid on keywords and display text, shopping, and display ads across the Microsoft Search Network. Microsoft Advertising reaches a unique audience demographic, particularly valuable in certain markets and industries. The platform offers features like audience targeting, remarketing, LinkedIn profile targeting, and integration with Microsoft products. Advertisers can import campaigns directly from Google Ads for easier management across platforms. Microsoft Advertising typically has lower cost-per-click rates than Google Ads while still reaching millions of searchers. The platform provides comprehensive analytics, conversion tracking, and automated bidding strategies.