Analytics · comparison

Facebook Pixel vs Linkedin Insight Tag

Facebook Pixel is used on 73,196 sites, 3.2 times as many as Linkedin Insight Tag (23,154 sites).

In Analytics, Facebook Pixel ranks #4 and Linkedin Insight Tag #10 by number of sites.

From Jul 2026 to Nov 2026, Facebook Pixel grew 1,843% and Linkedin Insight Tag grew 2,755%.

15,180 sites run both: 21% of Facebook Pixel sites and 66% of Linkedin Insight Tag sites. Most Linkedin Insight Tag sites also run Facebook Pixel: the two are often used together.

Fp

Facebook Pixel

facebook.com
Sites
73,196
Share of tracked sites
0.55%
Rank in Analytics
#4
Change since Jul 2026
▲ +1843.1%
Li

Linkedin Insight Tag

business.linkedin.com/marketing-solutions/insight-tag
Sites
23,154
Share of tracked sites
0.17%
Rank in Analytics
#10
Change since Jul 2026
▲ +2755%

Sites using both

15,180
sites run Facebook Pixel and Linkedin Insight Tag
of Facebook Pixel sites20.7%
of Linkedin Insight Tag sites65.6%

Top sites using Facebook Pixel

  1. eventbrite.com#92
  2. harvard.edu#106
  3. intuit.com#108
  4. klaviyo.com#151
  5. trustindex.io#152
All Facebook Pixel sites →

Often used with Facebook Pixel

Top sites using Linkedin Insight Tag

  1. hbr.org#160
  2. techcrunch.com#191
  3. prnewswire.com#203
  4. amplitude.com#241
  5. applovin.com#242
All Linkedin Insight Tag sites →

Often used with Linkedin Insight Tag

More Analytics comparisons

All Analytics technologies → Compare other technologies → Top 100 technologies →

Site counts and ranks come from our crawl of the web; the change compares the monthly adoption snapshots both technologies have.