Analytics · comparison
Facebook Pixel vs Snowplow Analytics
Facebook Pixel is used on 73,196 sites, 3.3 times as many as Snowplow Analytics (22,412 sites).
In Analytics, Facebook Pixel ranks #4 and Snowplow Analytics #11 by number of sites.
From Jul 2026 to Nov 2026, Facebook Pixel grew 1,843% and Snowplow Analytics grew 180%.
1,625 sites run both: 2.2% of Facebook Pixel sites and 7.3% of Snowplow Analytics sites.
Fp
Facebook Pixel
facebook.com
- Sites
- 73,196
- Share of tracked sites
- 0.55%
- Rank in Analytics
- #4
- Change since Jul 2026
- ▲ +1843.1%
Sa
Snowplow Analytics
snowplowanalytics.com
- Sites
- 22,412
- Share of tracked sites
- 0.17%
- Rank in Analytics
- #11
- Change since Jul 2026
- ▲ +179.8%
Sites using both
1,625
sites run Facebook Pixel and Snowplow Analytics
of Facebook Pixel sites2.2%
of Snowplow Analytics sites7.3%
Top sites using Facebook Pixel
- eventbrite.com#92
- harvard.edu#106
- intuit.com#108
- klaviyo.com#151
- trustindex.io#152
Often used with Facebook Pixel
Top sites using Snowplow Analytics
- wired.com#181
- wistia.com#238
- pixabay.com#254
- frontiersin.org#258
- abc.net.au#297
Often used with Snowplow Analytics
More Analytics comparisons
Site counts and ranks come from our crawl of the web; the change compares the monthly adoption snapshots both technologies have.