Analytics · comparison
Facebook Pixel vs Google Ads Conversion Tracking
Facebook Pixel is used on 73,196 sites, 3.0 times as many as Google Ads Conversion Tracking (24,125 sites).
In Analytics, Facebook Pixel ranks #4 and Google Ads Conversion Tracking #8 by number of sites.
From Jul 2026 to Nov 2026, Facebook Pixel grew 1,843% and Google Ads Conversion Tracking grew 900%.
9,830 sites run both: 13% of Facebook Pixel sites and 41% of Google Ads Conversion Tracking sites.
Fp
Facebook Pixel
facebook.com
- Sites
- 73,196
- Share of tracked sites
- 0.55%
- Rank in Analytics
- #4
- Change since Jul 2026
- ▲ +1843.1%
Ga
Google Ads Conversion Tracking
support.google.com/google-ads/answer/1722022
- Sites
- 24,125
- Share of tracked sites
- 0.18%
- Rank in Analytics
- #8
- Change since Jul 2026
- ▲ +900.2%
Sites using both
9,830
sites run Facebook Pixel and Google Ads Conversion Tracking
of Facebook Pixel sites13.4%
of Google Ads Conversion Tracking sites40.7%
Top sites using Facebook Pixel
- eventbrite.com#92
- harvard.edu#106
- intuit.com#108
- klaviyo.com#151
- trustindex.io#152
Often used with Facebook Pixel
Top sites using Google Ads Conversion Tracking
- acm.org#176
- techcrunch.com#191
- ahrefs.com#267
- webmd.com#347
- globo.com#390
Often used with Google Ads Conversion Tracking
More Analytics comparisons
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- Facebook Pixel vs Microsoft Clarity
- Facebook Pixel vs Statcounter
- Facebook Pixel vs Matomo Analytics
- Facebook Pixel vs Linkedin Insight Tag
- Facebook Pixel vs Snowplow Analytics
Site counts and ranks come from our crawl of the web; the change compares the monthly adoption snapshots both technologies have.