Analytics · comparison
Facebook Pixel vs Matomo Analytics
Facebook Pixel is used on 73,196 sites, 3.1 times as many as Matomo Analytics (23,867 sites).
In Analytics, Facebook Pixel ranks #4 and Matomo Analytics #9 by number of sites.
From Jul 2026 to Nov 2026, Facebook Pixel grew 1,843% and Matomo Analytics grew 1,312%.
2,819 sites run both: 3.9% of Facebook Pixel sites and 12% of Matomo Analytics sites.
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Facebook Pixel
facebook.com
- Sites
- 73,196
- Share of tracked sites
- 0.55%
- Rank in Analytics
- #4
- Change since Jul 2026
- ▲ +1843.1%
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Matomo Analytics
matomo.org
- Sites
- 23,867
- Share of tracked sites
- 0.18%
- Rank in Analytics
- #9
- Change since Jul 2026
- ▲ +1312.3%
Sites using both
2,819
sites run Facebook Pixel and Matomo Analytics
of Facebook Pixel sites3.9%
of Matomo Analytics sites11.8%
Top sites using Facebook Pixel
- eventbrite.com#92
- harvard.edu#106
- intuit.com#108
- klaviyo.com#151
- trustindex.io#152
Often used with Facebook Pixel
Top sites using Matomo Analytics
- apache.org#44
- web.archive.org#78
- bbc.com#97
- php.net#108
- admin.ch#132
Often used with Matomo Analytics
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- Facebook Pixel vs Linkedin Insight Tag
Site counts and ranks come from our crawl of the web; the change compares the monthly adoption snapshots both technologies have.