Adition

Adition is a European advertising technology platform that provides programmatic advertising, ad serving, and data management solutions for publishers and advertisers. It offers tools for managing display, video, and native advertising campaigns across multiple channels. Adition is primarily used in the German-speaking markets by media companies, publishers, and advertising networks. The platform includes features for header bidding, private marketplaces, and yield optimization for publishers. It provides data management platform (DMP) capabilities for audience segmentation and targeting. Adition emphasizes compliance with European privacy regulations including GDPR. The system offers real-time reporting and analytics on ad performance and revenue.