Adomik

Adomik is an advertising analytics and optimization platform designed for digital publishers to maximize their programmatic advertising revenue. The platform aggregates data from multiple advertising sources including ad exchanges, SSPs (Supply-Side Platforms), and direct deals into a unified dashboard. Adomik provides real-time analytics on ad performance, including metrics like CPM, fill rates, revenue, and viewability across different demand sources. The solution uses machine learning algorithms to identify optimization opportunities and recommend adjustments to header bidding configurations and price floors. Adomik helps publishers understand which demand partners are performing best for specific inventory segments and audience types. The platform includes tools for anomaly detection to quickly identify and resolve issues affecting ad revenue. Adomik is primarily used by digital publishers, media companies, and ad operations teams looking to maximize yield from their programmatic advertising while gaining transparency into their advertising stack performance.