AdRoll

AdRoll is a retargeting and performance marketing platform that helps businesses re-engage website visitors across multiple digital channels. The platform uses cookies and tracking pixels to identify users who visited a website and displays targeted ads as they browse other sites. AdRoll supports retargeting campaigns across display networks, social media platforms including Facebook and Instagram, and email marketing. It is widely used by e-commerce businesses, SaaS companies, and digital marketers to increase conversion rates and reduce cart abandonment. The platform offers audience segmentation, dynamic product ads, and cross-device tracking capabilities. AdRoll provides analytics dashboards to measure campaign performance, return on ad spend, and attribution modeling. Marketers use it to create personalized advertising experiences that guide potential customers through the conversion funnel.