Automatad

Automatad is an ad operations and revenue optimization platform designed for digital publishers seeking to maximize advertising revenue. The platform provides header bidding management, ad server integration, and yield optimization tools. Automatad uses machine learning to analyze bidding patterns and optimize ad inventory pricing in real-time. It is commonly used by content publishers, news sites, and media companies to manage complex programmatic advertising setups. The platform supports multiple ad formats including display, video, and native advertising across desktop and mobile devices. Automatad offers detailed analytics and reporting to track revenue performance and fill rates. Publishers use it to reduce ad operations complexity while increasing overall ad revenue through intelligent optimization.