Bidmatic

Bidmatic is an advertising technology platform that provides header bidding and ad optimization solutions for publishers to maximize their programmatic advertising revenue. It offers a managed header bidding wrapper that connects publishers with multiple demand sources including SSPs, ad exchanges, and ad networks. The platform automates the complex process of setting up and managing header bidding, handling configuration, optimization, and troubleshooting. Bidmatic uses machine learning algorithms to optimize bid parameters, timeout settings, and demand partner selection in real-time. It provides analytics and reporting on ad performance, revenue metrics, and demand source effectiveness. The service includes features for ad layout optimization, lazy loading, and viewability improvements to enhance user experience while maximizing revenue. Bidmatic is designed for web publishers looking to increase ad revenue without dedicating significant technical resources to header bidding management.