Concert

Concert is a privacy-first advertising platform that connects premium publishers with brand advertisers in a transparent, cookie-free environment. Founded by major media companies including Vox Media, NBC Universal, and others, Concert focuses on contextual advertising and first-party data strategies that comply with privacy regulations. The platform emphasizes brand safety by only working with vetted publishers, ensuring ads appear alongside quality editorial content rather than user-generated or questionable material. Concert facilitates direct deals between advertisers and publisher coalitions, reducing reliance on intermediary ad tech vendors and improving revenue for content creators. The service provides viewability guarantees, fraud protection, and transparent reporting to advertisers while respecting user privacy. Concert's business model aligns with the industry shift away from third-party cookies toward contextual targeting and authenticated first-party data relationships. It represents an alternative to programmatic ad exchanges, offering premium inventory in a controlled, brand-safe environment.