DoubleClick Campaign Manager (DCM)

DoubleClick Campaign Manager (DCM), now part of Google Marketing Platform as Campaign Manager 360, is an enterprise ad serving and campaign management platform for digital advertising. The solution provides centralized trafficking, targeting, verification, and reporting for display, video, and rich media campaigns across publishers and channels. DCM offers sophisticated ad serving capabilities including frequency capping, sequential messaging, and dynamic creative optimization. It provides granular reporting and attribution tools to measure campaign performance across touchpoints and optimize media spend. The platform integrates with Google's advertising ecosystem and third-party ad tech solutions through extensive API and integration capabilities. Campaign Manager 360 is used by large advertisers, agencies, and media buyers managing complex, multi-channel advertising campaigns requiring enterprise-grade trafficking and measurement.