OpenX

OpenX is an advertising technology platform providing ad serving, programmatic advertising, and header bidding solutions for digital publishers. It offers a complete ad server managing direct-sold campaigns, programmatic demand, and real-time bidding across display, video, and mobile formats. OpenX operates a premium ad exchange connecting publishers with brand advertisers and demand-side platforms globally. The platform includes advanced yield optimization tools using machine learning to maximize publisher revenue through intelligent demand source selection. It provides header bidding technology that enables publishers to offer inventory to multiple demand sources simultaneously for competitive pricing. OpenX offers detailed analytics and reporting on ad performance, revenue, fill rates, and demand source effectiveness. The platform emphasizes brand safety, viewability, and fraud prevention to maintain high-quality advertising environments.