Reddit Ads

Reddit Ads is the advertising platform for Reddit that allows businesses to promote content to Reddit's engaged user communities. It provides various ad formats including promoted posts, display ads, video ads, and carousel ads that appear in users' feeds. The platform offers sophisticated targeting options based on subreddit interests, location, device, and time of day. Reddit Ads uses an auction-based pricing model with both CPM and CPC bidding options. Advertisers can leverage Reddit's unique community structure to reach niche audiences with specific interests. The platform provides detailed analytics on ad performance, engagement metrics, and conversation tracking. Reddit Ads is used by brands, app developers, and content creators looking to reach Reddit's highly engaged user base.