Utiq

Utiq is a privacy-first digital identity solution developed by European telecommunications companies to enable personalized advertising without third-party cookies. It provides a consent-based framework for creating pseudonymous identifiers linked to users' telecom subscriptions. The platform enables advertisers and publishers to deliver targeted advertising while maintaining user privacy and GDPR compliance. Utiq operates with explicit user consent and transparency about data usage. It provides an alternative to traditional cookie-based tracking in the evolving privacy landscape. The solution is designed specifically for the European market with built-in regulatory compliance. Utiq is particularly relevant for digital advertisers and publishers adapting to the post-cookie era.