Adobe Analytics

Adobe Analytics is an enterprise-level web and marketing analytics platform that is part of the Adobe Experience Cloud, providing advanced data analysis and customer insights. The platform collects and analyzes data from websites, mobile apps, and other digital touchpoints to help businesses understand customer behavior and optimize their digital experiences. Adobe Analytics offers real-time reporting, predictive analytics, segmentation, attribution modeling, and cross-channel analysis capabilities. It features Analysis Workspace, a powerful drag-and-drop interface for creating custom reports and visualizations without requiring technical expertise. The platform supports advanced features like anomaly detection, contribution analysis, customer journey analytics, and AI-powered insights through Adobe Sensei. It integrates deeply with other Adobe products like Adobe Target, Adobe Campaign, and Adobe Audience Manager for a complete marketing technology stack. Adobe Analytics is widely used by large enterprises and digital-first companies requiring sophisticated analytics capabilities beyond what standard tools like Google Analytics provide.