Mapp

Mapp is a marketing cloud platform that provides businesses with tools for customer engagement, data analytics, and cross-channel marketing automation. The platform specializes in collecting and unifying customer data from multiple touchpoints to create comprehensive user profiles and segments. Mapp enables marketers to orchestrate personalized campaigns across email, mobile, web, and social channels from a single interface. The solution includes advanced analytics capabilities for tracking customer behavior, measuring campaign performance, and generating actionable insights. Mapp's AI-powered features help predict customer behavior and recommend optimal send times and content for marketing messages. The platform is designed to comply with European data privacy regulations including GDPR, making it popular among European businesses. Mapp serves e-commerce, retail, travel, and media companies looking to enhance customer experience through data-driven personalization.