Northbeam

Northbeam is a marketing intelligence and attribution platform designed for e-commerce brands to accurately measure marketing performance and optimize ad spending across channels. It uses machine learning and proprietary tracking to provide multi-touch attribution that shows the true impact of each marketing touchpoint on conversions. The platform helps marketers understand customer journeys across paid social, search, email, influencer marketing, and other channels. Northbeam provides real-time dashboards and reporting that break through limitations of platform-reported data and cookie-based tracking. It includes features for cohort analysis, customer lifetime value prediction, and budget optimization recommendations. The service is designed to work in the post-iOS 14 era where traditional pixel-based tracking has become less reliable. Northbeam is used by direct-to-consumer brands and e-commerce companies that need sophisticated attribution to make data-driven marketing decisions.