Oracle Moat Measurement

Oracle Moat Measurement (formerly Moat Analytics) is an advertising measurement and analytics platform acquired by Oracle that provides attention metrics, viewability tracking, and brand safety verification for digital advertising campaigns. The platform measures whether ads were actually viewable to users according to industry standards (like the Media Rating Council's viewability definition) rather than just served. Moat tracks attention metrics including in-view time, interaction rates, audibility for video ads, and user engagement to assess ad effectiveness beyond basic impressions. It provides brand safety and suitability verification by analyzing the content surrounding ads to ensure brand messages appear in appropriate contexts. The platform offers cross-platform measurement covering display, video, mobile, social, and connected TV advertising environments. Moat integrates with major ad platforms, DSPs, SSPs, and social media networks to provide measurement across the advertising ecosystem. It delivers real-time analytics and post-campaign reports showing viewability rates, audience demographics, geographic distribution, and device breakdowns. Oracle Moat Measurement is used by advertisers, agencies, and publishers to verify ad delivery quality, optimize campaign performance, and demonstrate ROI. The platform helps combat ad fraud and provides transparency in digital advertising metrics.