Parse.ly

Parse.ly is a content analytics platform designed specifically for digital publishers, media companies, and content marketers. It provides real-time analytics on how audiences discover, engage with, and share content across websites, mobile apps, and social platforms. Parse.ly tracks detailed metrics including pageviews, engaged time, recirculation patterns, social referrals, and conversion attribution for individual pieces of content. The platform offers editorial dashboards showing top-performing content, trending topics, author performance, and audience behavior patterns. Parse.ly integrates with content management systems, social media platforms, and data warehouses to provide comprehensive content intelligence. It includes API access for building custom reports, automated alerts for content performance changes, and benchmarking against industry standards. Parse.ly is widely used by newsrooms, digital magazines, and content teams to optimize editorial strategies and prove content ROI.