Piano Analytics

Piano Analytics is an enterprise-level web and app analytics platform (formerly AT Internet Analytics) that provides privacy-first visitor tracking, user behavior analysis, and digital performance measurement for publishers and media companies. The platform collects detailed data on page views, user journeys, content consumption patterns, video engagement, and conversion funnels while prioritizing GDPR compliance and cookieless tracking capabilities. Piano Analytics offers real-time dashboards, customizable reports, and advanced segmentation to analyze audience behavior across websites, mobile apps, and connected devices. It includes specialized features for media companies such as article performance metrics, subscription funnel analysis, and content recommendation effectiveness. The platform supports tag-based implementation with a JavaScript library or server-side tracking for improved data accuracy and performance. Piano Analytics integrates with Piano's broader digital experience platform including subscription management, personalization, and activation tools. It provides data governance features, consent management integration, and privacy-compliant tracking methods suitable for regulated industries. The platform is widely used by publishers, media groups, e-commerce sites, and content platforms seeking cookieless analytics solutions with advanced media-specific metrics.