Quantcast Measure

Quantcast Measure is a free web analytics and audience measurement platform that provides insights into website traffic and visitor demographics. It offers real-time analytics, audience segmentation, and detailed reporting on user behavior and content performance. The platform specializes in providing demographic and psychographic data about website audiences including age, gender, income, and interests. Quantcast Measure uses direct measurement tags and statistical modeling to estimate audience characteristics. It's particularly useful for publishers and advertisers who need audience insights for media planning and advertising sales. The platform integrates with advertising solutions for targeting and campaign optimization. Quantcast Measure competes with Google Analytics but focuses more on audience intelligence than user journey tracking.