VK Pixel

VK Pixel is a tracking and analytics tool provided by VKontakte (VK), Russia's largest social networking platform, for measuring advertising campaign effectiveness. It enables advertisers to track user actions on their websites after clicking VK ads, including page views, purchases, registrations, and custom conversion events. The pixel collects visitor data and sends it to VK's advertising platform for audience building, retargeting campaigns, and conversion optimization. It supports dynamic event tracking with parameters like product IDs, prices, and categories for e-commerce tracking. VK Pixel allows advertisers to create custom audiences based on website behavior and build lookalike audiences for campaign expansion. The tracking code integrates with VK's advertising tools to optimize ad delivery and provide detailed attribution reporting. It is essential for businesses running advertising campaigns on VK who need to measure ROI and optimize campaign performance.