Webtrends

Webtrends is a digital analytics and optimization platform that provides comprehensive data collection and analysis for websites and mobile applications. It offers web analytics capabilities for tracking visitor behavior, traffic sources, conversions, and engagement metrics. The platform includes tag management features for deploying tracking codes and marketing pixels without developer intervention. Webtrends provides real-time reporting and customizable dashboards for monitoring key performance indicators. The solution offers data quality tools to ensure accurate tracking and compliance with privacy regulations like GDPR and CCPA. It includes integration capabilities with marketing automation platforms, CRM systems, and data warehouses. Webtrends is used by enterprise organizations requiring robust analytics with data ownership and on-premise deployment options.