Blotout EdgeTag

Blotout EdgeTag is a privacy-first tag management and data collection platform designed to comply with modern data protection regulations. The platform processes user data at the edge, closer to the user, to minimize data exposure and enhance privacy compliance. EdgeTag enables marketers to collect first-party data while adhering to GDPR, CCPA, and other privacy frameworks. It replaces traditional third-party tracking pixels with privacy-preserving alternatives that maintain marketing effectiveness. The platform is commonly used by e-commerce sites, publishers, and enterprises concerned with data privacy and user consent. Blotout EdgeTag integrates with major marketing and analytics platforms while keeping sensitive user data secure. It provides features for consent management, data anonymization, and compliance reporting.