CleverTap

CleverTap is a mobile marketing and customer engagement platform that combines analytics, segmentation, and multi-channel messaging. The platform helps app developers and marketers understand user behavior and deliver personalized experiences across push notifications, in-app messages, SMS, email, and web. CleverTap uses machine learning to predict user churn, identify high-value segments, and recommend optimal engagement strategies. The platform provides journey orchestration tools for creating automated, multi-step campaigns based on user actions and lifecycle stages. Real-time analytics dashboards offer insights into user retention, conversion funnels, and campaign performance. CleverTap supports A/B testing for messages and timing optimization. The platform is particularly popular among mobile-first companies in e-commerce, gaming, and media industries. SDK integrations are available for iOS, Android, and web platforms.