Dotdigital

Dotdigital is a marketing automation and customer engagement platform that combines email marketing, SMS, social media, and personalization tools. It provides drag-and-drop campaign builders, advanced segmentation, and behavioral triggers for creating targeted marketing communications. Dotdigital includes features for automating customer journeys, abandoned cart recovery, and transactional messaging. The platform offers robust analytics, A/B testing, and integration with e-commerce platforms, CRM systems, and other marketing technologies. It supports omnichannel campaigns across email, SMS, push notifications, and social media. Dotdigital is popular among retail, travel, and e-commerce businesses seeking sophisticated marketing automation with strong e-commerce integration.