Ometria

Ometria is a customer data and marketing platform specifically designed for retail businesses to deliver personalized marketing campaigns. The platform collects and unifies customer data from various touchpoints including e-commerce, in-store purchases, and email interactions. It uses artificial intelligence to predict customer behavior and recommend optimal marketing strategies. Ometria enables retailers to create highly targeted email campaigns, SMS messages, and omnichannel experiences based on customer lifecycle stages. The platform is particularly popular among fashion, beauty, and lifestyle brands. Advanced segmentation capabilities allow marketers to identify high-value customers and implement retention strategies. Ometria integrates with major e-commerce platforms and provides detailed analytics on campaign performance and customer lifetime value.