WebEngage

WebEngage is a marketing automation and customer data platform that enables businesses to engage users across multiple channels including email, SMS, push notifications, and in-app messaging. It provides tools for creating personalized customer journeys based on user behavior and attributes. WebEngage is commonly used by e-commerce, SaaS, and mobile app companies in India and emerging markets. The platform includes advanced segmentation, A/B testing, and campaign analytics capabilities. It offers real-time personalization and dynamic content delivery based on user context. WebEngage integrates with analytics platforms, CRMs, and other marketing tools. The service provides features for cart abandonment recovery, onboarding sequences, and retention campaigns.