Google Ads

Google Ads (formerly Google AdWords) is Google's online advertising platform that enables businesses to display ads across Google's search results, partner websites, YouTube, and other properties. Advertisers bid on keywords relevant to their business, and ads appear when users search for those terms or visit related content. The platform operates primarily on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads, though impression-based and conversion-based bidding options are also available. Google Ads supports various ad formats including text ads, display banners, video ads, shopping ads, and app promotion campaigns. The platform provides sophisticated targeting options based on keywords, demographics, location, device type, interests, and remarketing to previous website visitors. Google Ads includes conversion tracking, analytics integration, and automated bidding strategies powered by machine learning to optimize campaign performance. It's one of the most widely used digital advertising platforms globally, offering businesses of all sizes the ability to reach potential customers with measurable ROI.