Adform

Adform is an independent advertising technology platform providing end-to-end solutions for digital advertising. It offers demand-side platform (DSP), supply-side platform (SSP), and ad server capabilities in an integrated stack. Adform provides tools for campaign management, creative optimization, audience targeting, and cross-device tracking. The platform includes features for programmatic buying, real-time bidding, and private marketplace deals. It offers advanced analytics, attribution modeling, and reporting across display, video, mobile, and native advertising. Adform emphasizes data ownership and provides first-party data management tools for advertisers and publishers. The platform is used by agencies, brands, and publishers primarily in European markets for managing sophisticated digital advertising campaigns.