ADFOX

ADFOX is an advertising management platform developed by Yandex for planning, managing, and analyzing digital advertising campaigns. It provides ad serving functionality with support for various ad formats including display, video, native, and mobile advertising. The platform includes targeting capabilities based on user behavior, demographics, geography, and custom parameters. ADFOX offers yield optimization for publishers to maximize ad revenue through programmatic and direct sales channels. It integrates with Yandex's advertising ecosystem and supports RTB (real-time bidding) for programmatic advertising. The platform provides detailed analytics and reporting on ad performance, impressions, clicks, and revenue. ADFOX is primarily used in Russian-speaking markets by publishers, agencies, and advertisers for comprehensive ad management and monetization.