Sharethrough

Sharethrough is an advertising technology platform specializing in native advertising and in-feed ad placements across web and mobile environments. It provides ad formats designed to match the look, feel, and function of surrounding editorial content for less intrusive advertising experiences. Sharethrough operates an exchange connecting publishers with brand advertisers seeking native ad inventory. The platform includes creative optimization technology that automatically adapts advertiser assets to match publisher design specifications. It emphasizes viewability and engagement metrics over traditional impressions, optimizing for ads that users actually see and interact with. Sharethrough provides header bidding integration and demand path optimization to maximize publisher yield from native inventory. The platform serves publishers, advertisers, and agencies across news, entertainment, and content-driven websites seeking quality native advertising solutions.